Lead brand and creative for a pre-launch AI startup. Built the visual identity from scratch ahead of public launch: logo, brand system, and the forthcoming website. Designed print collateral (business cards, decks, signage) and run identity workshops with the founding team to translate technical capability into brand language. Ongoing creative direction across every customer-facing surface as the company prepares to launch.

Support planning and execution of brand events for fashion, beauty, and lifestyle clients. Research, visual references, and concept development for event pitches. Prepare presentation decks, schedules, guest lists, and internal documentation.

Contributed to brainstorming for marketing campaigns and creative concepts for HBO Originals. Researched target audiences, competitor campaigns, and industry trends. Worked with designers, strategists, and producers on marketing initiatives.

Developed creative concepts for product photography. Created comprehensive style guide. Designed digital assets for social media, newsletters, brochures, banners, and event promotions.

Led design and launch of website for promotion and community engagement. Updated content and incorporated new features. Optimized UX while maintaining brand identity.