Produced the launch event for The Sleeve, Blank Street's limited-edition quilted cup accessory, held at The Greenhouse at Nine Orchard Hotel in New York. The activation positioned a functional coffee accessory as a fashion object, bridging Blank Street's matcha-forward brand identity with a lifestyle and editorial register. The event brought together talent, media, and brand partners for a morning that generated immediate press coverage across V Magazine, Complex, Hypebae, and Office.

Responsibilities spanned end-to-end event production, guest list strategy and talent curation, on-site coordination, and post-event media tracking. The guest list was built to maximize earned media value, pairing fashion and beauty creators with editorial press to ensure both social content and longform coverage. The result was a launch that translated a single product drop into a brand moment with measurable reach.