As part of the Creative Marketing team at Warner Bros., I contributed to campaign strategy and asset production for HBO original programming. The primary focus was Paul American, HBO's docuseries following Jake and Logan Paul, a project that required translating internet-native celebrity into a prestige television marketing language.

For Paul American, I worked across the full campaign pipeline: teaser development, key art direction, social media content, and the Times Square premiere activation. The challenge was positioning a reality series about influencer culture within HBO's brand identity, a tension between spectacle and credibility that shaped every creative decision. The work involved audience research, competitive analysis, visual reference building, and iterative concepting with designers, strategists, and producers.

Additional titles included key art development for Industry and The Gilded Age, and social content for House of the Dragon and Game of Thrones Instagram channels, each requiring a different tonal register within the same institutional brand.