Sunday Service is a one-night after party I pitched for Praying, the NYC and LA fashion brand founded by Alex Haddad and Skylar Newman. I developed it during my Spring 2026 internship at Purple PR. The deck proposes a full buyout of Outer Heaven on Chrystie Street, a 175-cap microclub that's normally closed on Sundays, so the off-night becomes part of the story. It's Praying's first official New York event, framed as a congregation rather than an activation.

The whole concept is Praying's language built into a room. Catholic kitsch, deadpan humor, Chinatown aesthetics, the group chat. Every touchpoint is an in-world artifact. A HOLY WATER vending machine. A Naemo Box thermal printer that spits out grainy photo strips like it's a bar in 2003. A cheap vinyl Heaven Backdrop at the door. Custom BIC lighters, custom condoms, fortune cookies with Praying-written slips, a Bag Tank handed off on the way in like a Chinatown plastic bag. Talent, staff, and guests are all dressed in Praying, so every body in the room reads as a billboard.

The deck covers the full pitch. Venue, vibe, music (Frost Children as the headliner), coverage with photographer Jordan Hubert, press credentials for SEX, Heavy Traffic, Interview, Forever, i-D, WYouth, and Vice. A tiered guest list across downtown NYC, talent, music, fashion, and art and photo. Paid appearances, gifting, prayer-card invites, and a line-item budget that lands at $95,317.